If you run Instagram regularly, then you must have seen blue tick badge on the profile of many people. Till now, blue tick was available only to celebrities and global brands but now this feature has been enabled for everyone. Even if you have a personal account, you can apply for Instagram verification.
Here are the official instructions from Facebook.
Today, I’ll show you how to make it happen (for free!).
2023 update: Now anyone can request an official verification badge directly through Instagram. Don’t believe anyone selling you verification. I don’t and I never did. I also don’t work at/for Instagram, so won’t be able to help you troubleshoot any of your problems. You can contact Instagram support following this guide.
Most Instagram users want to verify their account to get a blue tick on their profile. There are various benefits of getting verified on Instagram. The brands start contacting you themselves for sponsorships and paid promotions. People will start recognising your profile more easily. It’s like having a VIP account.
What are the eligibility requirements to get verified on Instagram?
Instagram looks at 4 factors to determine whether your account is worthy of the blue badge. These are:
- Authenticity: Your account must represent a real person, registered business or entity.
- Uniqueness: Your account must be the unique presence of the person or business it represents. Only one account per person or business may be verified, with exceptions for language-specific accounts. Compilation accounts or accounts that don’t post original content won’t be verified (e.g. rap videos, funny memes, fan pages, etc).
- Completeness: Your account privacy must be set to public. It should also have a bio, profile photo and at least one post (more posts is better). Your profile can’t contain “add me” links to other social media services.
- Noteworthiness: Your account must represent a well-known, highly searched for person, brand or entity. They want accounts that are featured in multiple news sources, and don’t consider paid or promotional content as sources for review. (see step #1 below)
Also, needless to say, your account also needs to follow Instagram’s Terms of Service and Community Guidelines.
Now let’s get to the fun part…
1. Get press written about you
Pro tips to supercharge your press
Instagram will attempt to verify your noteworthiness to see if you are qualified for a blue checkmark.
While their exact efforts are not divulged, it’s likely that Instagram will search your name/username on Google and try to see if you have been covered in many publications.
If you don’t have press, you can get featured on my sites here
Before we dive into how to get verified, it’s important that you know who can get verified.
Comments
Post a Comment